First, Erik (our photographer) had to prepare the lighting to make our sweet treats look their very best – hey, everyone benefits from good lighting.
Then, everything was wiped down. We couldn't shoot with dirty glasses, they are...disgusting and the camera catches every little smudge and speck. If you thought the camera adds 10 pounds, it also also adds like 10 fingerprints.
Then, about an hour of adjusting to get our Brown Butter Sea Salt Cookies looking as good as they taste!
Here's the progression of one of our product shots, described by why each frame was changed:
The set-up: Alexx (our de facto art director), carefully staging for the perfect shot
Take 2: Nope, not the zoom
Take 3: An all-white background...better, but something was missing
Take 4: Add a brownie..still not there.
Take 5: We should have known-- everything is better is more brownies! Almost there.
The final take: Adjust logo of Brown Butter Sea Salt Package, fix ribbon, and lighting..and our final shot:
My one regret - I wish we had more photos so we could share the whole experience, but we were too busy holding lighting materials and getting Butterscotch Blondies and Sweet Potato Whoopee Pies to balance on top of each other...ack, well lesson learned!